Nike recently opened its third Salvation store in Malibu that offers exclusive Nike, Converse, and Hurley merchandise. It coincided with the launch of Hurley’s Phantom 4D Boardshort & Capsule Collection, which was unveiled at the VIP opening party on July 7th. Upon walking into the store, customers are first greeted by this new collection of boardshorts as they are tastefully perched on top of a black triangle platform ornamented with custom 3d graphics and fixtures. We at Greydog are pleased by all the excitement this has generated and especially by the final presentation of the custom display unit fabricated here in our shop. This was the first of many more to come.
For additional media coverage of the Salvation opening party, check out the following articles: